Holiday Cards for Clients: Stand Out This Season | Handwrite Help Center

The holiday season is the perfect time to show appreciation for your clients and customers. But with everyone sending greetings, how do you stand out? Handwritten holiday cards cut through the noise and create lasting impressions.

Why Holiday Cards Matter for Business

The Opportunity

Year-end reflection — Clients naturally think about their partner relationships
Contract renewal season — Many B2B agreements renew in Q1
Referral timing — Happy holidays = higher likelihood of word-of-mouth
Reduced competition — Most businesses send generic emails or nothing at all

The Psychology

A tangible, handwritten card triggers:

Reciprocity — The urge to give back to those who give to us
Emotional memory — Physical cards are remembered longer than digital
Personal connection — Signals the relationship matters beyond transactions

Planning Your Holiday Card Campaign

Timing is Everything

| Send Date | Best For | |-----------|----------| | Late November | Thanksgiving (US clients) | | December 1-10 | General holiday greetings | | December 15-20 | Last-minute campaigns | | Late December | New Year wishes | | Early January | "Belated" greetings + fresh start |

Pro Tip: Sending earlier (first week of December) means your card arrives before the holiday mailbox rush.

Who to Include

Prioritize by relationship value:

Top 20% clients — Your most valuable business relationships
Recent clients — Customers from the past 12 months
Key partners — Vendors, collaborators, referral sources
Prospects — Warm leads you want to nurture

What to Write

Keep It Genuine

Thank them for their business/partnership
Avoid aggressive sales language
Make it personal when possible

Sample Messages

For Long-term Clients:

"Dear {FirstName}, As another wonderful year comes to a close, we want to thank you for your continued trust in us. Wishing you and your family a joyful holiday season and a prosperous New Year! — The [Company] Team"

For New Clients:

"Dear {FirstName}, Thank you for giving us the opportunity to work with you this year. We look forward to continuing our partnership in the year ahead. Happy Holidays!"

For Business Partners:

"Dear {FirstName}, The holiday season reminds us to appreciate those who make our work meaningful. Thank you for being such a valued partner. Warm wishes for a wonderful New Year!"

Standing Out: Handwritten vs. Printed

| Approach | Perception | Open Rate | Kept? | |----------|------------|-----------|-------| | Mass email | Automated | 15-25% | No | | Printed card | Generic | 40-60% | Sometimes | | Handwritten card | Personal | 99% | Often for weeks |

Design Choices for Holiday Cards

At Handwrite, we offer designs suited for the season:

Cozy Christmas — Warm festive vibes with holiday decorations
Alpine Journey — Wintry mountain landscapes for a refined feel
Urban Minimal — Clean, professional for corporate clients

Choose based on your brand personality and client relationships.

Campaign Logistics

Volume Discounts

Larger campaigns unlock savings:

50+ cards: 5% off
100+ cards: 10% off
200+ cards: 15% off
500+ cards: 20% off

Production Time

Allow at least 7-10 business days for handwriting, quality control, and delivery. Earlier ordering ensures arrival before the holidays.

International Shipping

We ship to Germany, Austria, Switzerland, and Central Europe. Transit times vary by destination (2-5 business days).

Start Your Holiday Campaign

Make this season memorable. Create your holiday card campaign today, and let us help you show your clients how much they mean to you.

Need custom branding or have a large volume? Contact our team for personalized assistance.